Cicely’s Beauty Supply was founded in 1980, by John Cirella, a long-time member of the HBA industry. As a teenager, John worked in his family’s salon. While working his way through college, in a beauty supply store, John noticed a void in the marketplace for a new item. This item was responsible for launching the “Jheri Curl” craze. He capitalized on this opportunity by opening his own retail store and catering to this item’s popularity. One store quickly grew to opening a total of eight retail stores in Florida and Georgia. In the following years, his customers began approaching him to buy product in bulk and John decided to sell the stores and maintain only one location. This single location now handles a mixture of wholesale, retail, and salon business.
What differentiates John from other business owners, is that he PERSONALLY takes the customers orders and handles the product purchasing. He attributes his staying power in the market to honest customer dealings, his knowledge of the current top selling items, and his ability to provide items at the best price. This combination of services has catapulted Cicely’s into a landmark provider on a national and international level.
Whether you are a veteran of the industry or opening your first store, Cicely’s can provide you with the products you need to succeed at deal prices to maximize your margins. You are also welcome to visit or call us with questions. If you are unsure as to which products will sell with your particular demographic, John regularly customizes orders for owners and store grand openings. We welcome everyone and look forward to making you a satisfied customer very soon!